If you’re a life insurance agent and not using social media , then you’re forgetting to leverage one of the most powerful tools at your disposal. And while each platform has its strengths and functions, having a strong audience is crucial for each — though probably none more literally than YouTube.
Here at Symmetry, we’ve developed a robust, official YouTube channel that is a valuable resource to agents for keeping up-to-date on company updates, recruiting agents and educating their clients.
Here we’ll walk through some of the playlists and videos agents can find on our YouTube channel and how they can leverage the content to elevate their business.
Symmetry’s YouTube Channel is a great intro into the culture, mission and purpose of our organization. There, both agents and clients can find out more about who we are as a company and see testimonials from experienced agents who’ve developed successful careers with us.
The channel helps us establish our brand for anyone who wants to learn more about us, and having a robust catalog helps us with our marketing goals. From event recaps to product breakdowns, every video is designed to engage with our audience and broaden our reach. Agents can benefit from the content we’ve spent years creating by sharing videos with prospective clients and recruits.
Anyone looking for a quick glimpse into who we are and what work-life balance means to us will have no shortage of videos to choose from.
Among our long list of videos, agents will find several that can help them with client education. Explaining a product’s purpose and how it works is made easy with a few product-specific videos on our channel. Videos like these are especially important for our proprietary life insurance products like Debt Free Life , which most clients will not be immediately familiar with.
With our videos, clients can have an easy breakdown of how these products work and how they can help your clients tackle their financial goals.
Visual content is a great way to introduce your prospective clients to these products. On our channel, agents will even find testimonials from clients and agents alike on specific products and the success they’ve had using them.
Helping clients understand how our life insurance products work is important to the success of our agents, and our YouTube channel does a great job of doing just that.
Symmetry’s Official YouTube Channel is also home to a long list of videos that agents can use for recruiting. On our channel, they’ll find corporate overviews, Symmetry success stories and even recaps of carrier trips — all of which can be leveraged to engage with potential recruits.
Giving your recruits a list of videos to watch before a meeting is a great way to introduce them to Symmetry. It can help cover some basic questions they might have while introducing them to the many benefits of being a Symmetry agent.
Our culture shines on our YouTube channel, and having your recruits check out the library of videos is an excellent way of introducing them to it.
Speaking of leveraging our channel with recruits, our “Own Your Career” playlist is a great source of content at our agents’ disposal. Made up of seven videos, “Own Your Career” walks recruits and new agents through how they can own their career as a Symmetry Financial Group agent.
In the playlist, agents will find content based on our wholehearted culture , in-depth training , effective leads and True Ownership contract , all of which are important highlights for recruits.
Most importantly, the video “Power Your Career” gives our founder, Casey Watkins, a chance to break down how Symmetry focuses on increasing profits for our agents while decreasing time investments. It’s a great resource for recruits interested in our technology, support and products.
Any preliminary questions your prospective agents have will be largely covered within this series. If you’re recruiting without the support of our YouTube channel, then you’re missing a valuable resource for building your agency.
Symmetry’s Official YouTube Channel is just as entertaining as it is educational. In our series "Todd Talks," Vice President of Field Sales Todd Spivey sits down with leaders in our corporate office to discuss all things insurance. From our co-founders to directors of support, each guest has something different to bring to the table, and Todd wastes no time discussing how they add to the overall success of our organization.
Todd Talks has three seasons under its belt and covers topics like branding, culture and conservation . Todd is the host with the most in these weekly episodes and engages with his guests while educating our viewers with help from the experts at our home office.
To highlight another series on our channel, our “At Home with Symmetry” playlist follows five of our experienced agents to their doorsteps. Each installment of the series allows these agents to share their stories with Symmetry. From the start of their insurance careers to the eventual success they’ve had at Symmetry, each story is a reminder of what is possible with our organization.
YouTube, as a social media platform, is built to help organizations reach a wider audience and spread more brand awareness. We’ve spent years adding to the library on our channel with videos that educate, entertain and illuminate.
By leveraging the content on our YouTube channel , Symmetry agents can educate their clients, recruit more agents and stay in the know on all things life insurance.
As a Symmetry agent, you will have access to high-quality life insurance, disability income insurance, critical illness insurance, and annuity products from more than 30 well-known insurance companies. This gives you the flexibility and reach you need to tailor plans to meet clients' individual coverage needs.
To learn more about how to begin a fulfilling career as a life insurance agent, contact us today .
